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Maximizing Ad Revenue and Improving Video Performance with Make (Integromat)


Introduction:

As a video marketer, you know that YouTube is a powerful platform for reaching your target audience and driving revenue. But managing your channel, analyzing performance, and optimizing videos can be time-consuming and overwhelming. That's where Make (Integromat) comes in - a powerful automation tool that allows you to seamlessly integrate with YouTube and streamline your video marketing strategy.


Issues with manual processes:

  1. Time-consuming: Manually retrieving performance reports, analyzing data, and optimizing videos can take a significant amount of time and effort.

  2. Prone to errors: Manual processes are often prone to errors, such as typos, data entry mistakes, and human oversight.

  3. Inefficient: Manually managing and analyzing a YouTube channel can be inefficient and lead to wasted time and effort.

  4. Limited insights: Without the aid of automation tools, it can be difficult to gain detailed and actionable insights into your video performance.

  5. Limited scalability: Manually managing and analyzing a large YouTube channel can become increasingly difficult as the channel grows in size and complexity.


Improved Method:


  1. Maintain all video details like video id, title, description, thumbnails in any database. Here, we use Monday.com for our existing client. You may also use a simple spreadsheet like Google Sheets. This will serve as the foundation for your Make automation flow.

  2. Set up an automation to run on weekly basis. Loop through the video lists stored in Monday board and input to the YouTube Analytics module "User Activity Statistics" This will allow Make to automatically pull in data on your videos' performance, such as views, likes, and comments.

Youtube Analytics

3. If the views obtained in past 7 days is less than the expected count, update the

video details and thumbnail to achieve better performance.

4. In parallel, ad performance report is calculated for past one week and gross revenue, ad impressions & CPM is stored in Monday board.


Youtube Analytics

With Make (formerly Integromat), managing your YouTube channel and analysing your video performance has never been easier. By automating these processes, you can save time, focus on creating high-quality content for your audience, and increase your revenue.


Automation Workflow

Use following link to signup and get 10,000 operations (Pro plan) free on Make for first month. Later you can choose the plan suits your requirement.